Cattle silhouetted on a ridge at sunset on an Alberta ranch

Agricultural Family Enterprise Advisor

Bringing clarity, strategy, and alignment to Agri-business families

Name: Ag Plan Inc.
Address: AB, CA
Telephone: 403.380.9064

Navigating the intersection of family, business, and finance — with 20 years of expertise.

Georgina Knitel, Agricultural Family Enterprise Advisor

Your Advisor

Meet Georgina Knitel, P.Ag, MBA, FEA, C.Med

Georgina Knitel, an Agricultural Family Enterprise Advisor, leverages over 20 years of finance experience, business transition, and mediation skills to guide families through difficult relationship, decision-making, and financial challenges.

Rooted deeply in the agricultural sector, she provides a rare blend of strategic insight and compassionate guidance, creating pathways for families to thrive and build sustainable, multi-generational legacies.

P.Ag — Professional Agrologist

MBA — Master of Business Administration

FEA — Family Enterprise Advisor

C.Med — Chartered Mediator

Learn more about Georgina

What We Offer

Ag Plan Inc.'s Services

Comprehensive advisory services for agricultural families

Finance & Banking Navigation

Improving clarity between families and lenders.

Financial Viability, Cashflow, and Scenario Analysis
Finance Structures and Restructures
Financial Literacy
Preparation for Lender Conversations
Advocacy and Translation between Families and Lenders
Lender Brokering
Lender Negotiations

Learn more

Transition, Succession & Family Enterprise Advisory

Guiding families through business transition and succession.

Transition Readiness
Business Transition Planning
Succession Strategy Development
Family Enterprise Governance
Next Generation Preparation
Estate and Ownership Transfer
Family Meeting Facilitation
Multi-generational Legacy Planning

Learn more

Dispute Resolution & Mediation

Certified mediation for complex family and business conflicts.

Interest-based, outcome-focused Facilitation and Mediation
Agriculture Mediations
Agriculture Negotiations
Family Governance, Communication, and Conflict Resolution

Learn more

Sound familiar?

Is this you?

Many of the families I work with arrive at a similar crossroads. If any of these feel familiar, we should talk.

You've spent a lifetime building something significant — but haven't had a real conversation about what happens next.

Your children want different things from the farm, and you're not sure how to move forward without damaging relationships.

You're dealing with lenders and financial institutions but feel like they don't truly understand the realities of agricultural life.

There's tension in the family — unspoken, avoided, or already surfacing — and you need a neutral, trusted voice in the room.

You have a succession plan in your head but nothing on paper, and time is passing faster than you expected.

You need someone who understands both the land and the balance sheet — not just one or the other.

You don't have to figure this out alone.

Start the conversation

Farming is more than a business.

It's the dynamics of family, the complexity of finance, and the legacy you wish to carry on for your family and community. The world is getting more complicated, business is becoming more complex, and family is ever changing — maneuvering through this is paramount to your success and your legacy

Member of the Alternative Dispute Resolution Institute of Alberta since 2007Family Enterprise Advisor since 2020Professional Agrologist understanding the science of Agriculture since 2001