About Georgina
20 Years of Expertise in Agricultural Advisory
A trusted partner for agri-business families navigating finance, succession, and family dynamics.
Meet Georgina Knitel
P.Ag, MBA, FEA, C.Med
Georgina Knitel is an Agricultural Family Enterprise Advisor with over 20 years of experience in finance, business transition, and mediation. She has dedicated her career to helping agricultural families navigate the complex intersection of family relationships, business strategy, and financial planning.
Rooted deeply in the agricultural sector, Georgina understands the unique pressures and opportunities that farm and ranch families face. Her rare combination of financial expertise, succession planning knowledge, and mediation skills makes her an invaluable guide for families working to build and preserve multi-generational legacies.
As a Chartered Mediator and financial specialist, Georgina bridges the gap between complex fiscal strategies and the emotional realities of wealth transfer. Since joining the Alternative Dispute Resolution Institute of Alberta in 2007, she has mastered the art of steering families through high-stakes, difficult conversations. By implementing clear family and business governance structures, her compassionate, outcome-focused approach transforms friction into lasting alignment—ensuring both the business assets and the family bonds endure through critical transition and succession milestones.
Credentials & Designations
Professional Agrologist
Recognized expertise in the agricultural sciences and industry.
Master of Business Administration
Advanced business strategy, finance, and organizational leadership.
Family Enterprise Advisor
Specialized training in the unique dynamics of family-owned businesses.
Chartered Mediator
Certified dispute resolution and mediation for complex family and business conflicts.
Professional affiliations & memberships
Mediation & Dispute Resolution
As a member of the Alternative Dispute Resolution Institute of Alberta since 2007, Georgina has been mediating for courts and independent clients for nearly two decades. Her interest-based, outcome-focused approach helps families resolve conflict while preserving relationships.
Finance
With deep roots in agricultural lending and financial planning, Georgina helps farm families understand their financial position, prepare for lender conversations, and navigate complex finance structures and restructures. Her advocacy bridges the gap between families and their lenders — translating, negotiating, and ensuring families are heard.
Family Enterprise Advisory
Georgina guides agricultural families through the deeply personal process of business transition and succession. Drawing on her FEA designation and decades of experience, she helps families build governance structures, prepare the next generation, and plan the transfer of ownership and legacy with clarity and confidence.
20+
Years of institutional agricultural lending experience at major banks
300+
Civil court mediations successfully conducted across Alberta since 2007
3
Global and Canadian financial institutions where she led credit architecture
15
Years running a specialized, direct-to-consumer "Farm to Fork" business
5
Continents explored to study foreign cultures, history, and global systems
2
Advanced business degrees bridging management and agricultural economics
The difference
Why Ag Plan Inc.?
Georgina's combination of credentials and lived agricultural experience is genuinely rare. Most advisors specialize in one domain. Georgina brings all three — and understands the land.
Rooted in agriculture
An advisor who understands the land
As a Professional Agrologist with over 20 years in agricultural lending and a 15-year Farm to Fork business, Georgina doesn't just understand farm finances — she understands farm life. That context shapes every conversation and every recommendation.
Three disciplines, one advisor
Finance, succession, and mediation — combined
Most families need multiple advisors to cover finance, transition & succession planning, and conflict resolution. Georgina holds all three designations (P.Ag, FEA, C.Med) and brings them together in a single, cohesive engagement — reducing time, cost, confusion, and the risk of conflicting advice.
Neutral and outcome-focused
No agenda. No products to sell.
As an independent advisor, Georgina holds no financial stake in any particular outcome. Her only goal is to help your family find clarity and alignment — on your terms, at your pace.
Institutional credibility
Lender fluency that families rarely have
With senior credit experience at three major financial institutions, Georgina speaks the language of lenders. She helps families prepare for — and navigate — conversations that can define the future of their operation.
Proven track record
300+ mediations. 70%+ resolution rate.
Since joining the Alternative Dispute Resolution Institute of Alberta in 2007, Georgina has conducted over 300 civil court mediations. Her track record of guiding families through high-stakes, difficult conversations speaks for itself.
Canada based, family-focused
Built for the families who feed the world
Ag Plan Inc. exists to serve agricultural families across Western Canada and beyond — working with the entrepreneuring people who carry the business, their family legacy, and their community, all at once. Georgina's work is personal, because for business families, it always is.
Ready to work with Georgina?
Whether you're navigating a financial challenge, planning for succession, or working through family conflict — Georgina is here to help.